The women who help shape Aurre.

Our first collection is limited, and Aurre Circle members come first. You see every collection before anyone else, pre-order before it opens to everyone, and have a real say in what I make.

Join the Circle Your Circle card Have your say on the collection

Free, and it always will be.

why a circle

Individual, but connected.

Our symbol is the North Star, the quiet inner compass every woman carries. No two journeys look the same. The star simply reminds us to keep moving towards the life that feels like our own.

The Circle is the women around it, whether sisters, mothers, friends or women we have yet to meet. Each with her own direction, none of us travelling alone, and together shaping what Aurre becomes.

what we’re building

A sisterhood, not a mailing list.

The Circle is a space for women who dress with intention and love to share it. It’s somewhere to meet, to talk, to learn from each other and to celebrate together. It begins with our first collection, and grows with every woman who joins.

Seven women sitting together in a circle on blankets in a sunlit park, seen between two old trees, talking and laughing over a picnic basket and a jar of flowers.

In Ramadan: Iftar and suhoor gatherings, for the nights no one wants to go home.
At Eid: Share what you wore, if you’d like to. With your permission, your photos could become part of our story.
Through the year: Try-on afternoons, workshops on styling, fabric and fit, and conversations with women who inspire us.
Every day: A members’ space to talk, where you can ask questions, swap ideas and help each other choose.

We’ll plan all of this with you as the Circle grows, and Aurre Circle members always hear first.

Bring the women you dress with. It’s better together.

yours, as a founding member

First to see. First to choose.

Pre-order before launchOrder the collection before it opens to everyone. Only Aurre Circle members can.
Priority when it’s limitedOur first collection is limited. If a design or a length runs short, Aurre Circle members come first.
First lookEvery collection, shown to you before anyone else, with the real measurements for your length.
A real sayVotes that genuinely decide something, like a colour, a detail or what I design next. You’ll always see what the Circle chose, and with your permission, your name goes on the card in that piece’s parcels.
Ask me firstNot sure about the length, the fit, or which piece suits your occasion? Ask me before you order, and I’ll answer myself. I’ll write to you each month too, honestly, even when something doesn’t go to plan.
A sisterhood to grow withThe women shaping Aurre with you, and the gatherings and try-on afternoons we’ll plan together as the Circle grows.

Join before we open, and you’re a founding member, for good.

You joined before we opened, so you’re a founding member, for good.

Join the Circle

In a pale studio, a woman in Layali, deep aubergine lace with its hood up, stands still and in focus while four women in other colours walk past her, blurred with movement.

“I want the women wearing Aurre to be part of its journey.”

Your thoughts, your stories, the pieces you reach for and the things you wish existed all matter to me. This is only the beginning of Aurre, and I hope you will be part of where we go next.

Suha

your star is waiting

Take your place.

Every star in this sky is one of us, each on her own path, each finding her way by the same North Star. Join before we open, and yours takes its place among them, as a founding member, for good.

Joining takes a moment. Then, if you have three minutes, tell me what you think of each design and help shape our first collection.

your star is here